Bell Official

Rapid Iteration: the right route to success

August 24, 2016

Quick Iteration, or in the terms of product development – Rapid Evolution. This is our strategy to success. All our teams at Bell are encouraged to Fail. Not just to fail, but to

  • Fail Fast
  • Fail Often
  • Fail Forward

We believe this long route is actually the shortest route to success. Confusing as it may seem, evolution is rarely a revolution when it comes to product development. It is a requirement that our thinking has to often be revolutionary for innovation… but we also take the tried and tested evolutionary path to improving our products and services. Multiple versions, revisions and amendments are common at Bell, in all our eleven teams. What we have actually learnt over the years, is that it is better to learn as a small team, to document our learning, and to grow gradually but with firm foundations. To learn by failing, in our understanding, is actually our best way to learn. This is what the great scientists and discoverers of all times have always realised.

Iteration to success

Our Design Strategy at Bell is the concept of applying Science to the process of Learning from Failure.

Bell Official

Learning & Leading: Social Leadership at Bell

August 9, 2016

Whenever we receive a request from a school, college (or even a group of competitors from the industry!) to visit our factory, we never say no! At Bell, our doors are always open to people who are passionate to learn, as much as we are passionate about what we do. All our life is a classroom, with lessons being taught everywhere, provided we look with new eyes and are keen to learn and understand. The idea of giving back to the society by teaching and demonstrating- for students and experts alike is almost like a ritual of a Corporate Social Responsibility for us. If you would like to have a guided tour of our facility, please contact our helpdesk.

School students from Meadows School visit our facility

School students from Meadows School visit our facility. Ms. Sangeetha, one of our Quality Control executives explains to the girls how perfection is essential in printing.

Students from different schools and educational institutions regularly come to learn about printing

Students from different schools & educational institutions regularly visit to learn about printing. Mr.Dinesh (Quality Control executive) explains the processes of post production.

Many batches of students of Printing Technology courses regularly visit and then come for training at Bell.

Many batches of students of Printing Technology courses regularly visit Bell … and then come for training as interns for hands-on experience on our latest machinery.

Dindigul Printers Association - a delegation of 22 printers visit our factory to understand best practises

The Dindigul Printers Association – a delegation of 22 printers visit our factory to understand our best practises in manufacturing printed products.

Encouraging our fellow printers to come and visit us- we are keen on connections!

Encouraging our fellow printers to come and visit us- we are keen on Learning, Leading and Building Bridges!

Bell Official

Business Model Canvas – BMC at Bell

July 25, 2016

In today’s rapidly changing world of technology, businesses have to evolve ultra-fast to keep up. Traditional business models of the past often do not apply anymore to the trends of the day. Many of the world’s most successful businesses follow quite similar frameworks, which are designed for continued stability. At Bell Printers, we follow a sound business model structured by Alexander Osterwalder’s Business Model Canvas.

In the late 2000’s Osterwalder, an eminent Swiss Business theorist, and a team of 470 co-creators published a very attractive theory for describing business models: the Business Model Canvas. The BMC as it is often known, offers small and large businesses alike, an excellent model to develop ideas about the business model for monetizing data.

Business Model Canvas

The Business Model Canvas created by Alexander Osterwalder is a stunning framework for small and large businesses alike

This chart of the Business Model Canvas is a redeveloped version from Business Model Foundry AG, designed by Bell Printers. Should you require a editable PDF version of the same, please email us at Every product we make at Bell Printers, goes through a Product/Market fit analysis to ensure we mass-produce to supply what the market demands. Through multiple lens, we view our products and services to ensure we produce not just innovative solutions, but also provide world class experiences in our service.



Bell Official

Work Friendships – Holacracy at Bell

July 4, 2016

We spend more time in our lives with co-workers than with our own family and friends. Realising this, we proactively encourage friendships and bonds of relationships forged and built within our own office. There have been numerous beautiful friendships built, and even love marriages arranged, right from within our staff. Not just to share happiness, but to have shoulders to cry on, when things don’t always go according to what we expect.

Work Friendships

Social Nourishment- the real elixir drawn from a culture of happiness and joy, from true friendships… encouraged and grown at our workplace

Office Politics is such a terrible plague that haunts most workplaces. In Bell, we are very different. We actively work to ensure that rivalry of any kind never exists within our teams. In a proactive compensation, we follow Holacracy – a management style that very few Indian companies have. For many years, our teams have operated without heads- giving more autonomy to teams and individuals. With clear job descriptions, roles and responsibilities – everyone in our company with its flat hierarchy, has the opportunity to change the organisation with their individual, smart decision making.

At Bell, work is more than just a transactional environment. We have a socially nourishing culture- built daily, word-by-word with our own proprietary Social Network- extremely unusual for an Indian company, and truly world class. Our continuously evolving organisation structure helps people actively rise up, or mellow down, in accordance with their cycles of personal life. Nothing but an amazing Human Resource mindset can help achieve this. Humans in Bell are never really treated as Resources, but as partners to our success.


Bell Official

Catalysts for Action – Team Sports at Bell

December 23, 2015

Whenever the music starts to play, so does every heart at Bell. Of the most beautiful memories in working as a team in Bell, the number of meaningful experiences we create for our staff and employees- connecting us all as a family. Forging ever stronger bonds everyday, every person in our team adds so much value and passion to what we do, that it is unimaginable to think of our daily work without any of them. As a growing company, we are constantly building our team, and love to add more skilful people who can be Catalysts for Action. If you think you have skills that will enhance our expertise, we welcome you to join us by attaching your resume by email to our HR.
Continue Reading…

Bell Official

Customer Focus and how to retain it

December 22, 2015
Showrooms and Displays help customers interact with multiple products and make decisions

Customers interact with multiple products through supermarket-style displays at Bell, helping them make informed choices of their packaging needs


People do business with people they like. Very often, for people in any business, the focus turns towards day to day activities like production, sales and quality control. While all this is important, the ‘relationship’ factor with customers becomes all the more essential. Just a warm hello, or a caring note does more for a business than anything else. A small change in the way we communicate and manage relationships, can go a long way in the cashflow of a company.

Customer Focus is all about retention of interest in a particular product, service or even process of how something is done. Some customers proudly ask if they can take selfies of themselves with our modern machinery. Some ask us questions on how we breed Japanese hybrid koi in our pond. Some are interested in our CSR activities. To actually answer all these questions, it requires us to be genuinely interested in our customers. And to have in-depth knowledge and passion in all that we do. This is one of the key ingredients of what it takes to work at Bell. To be really passionate in their work, and to realise that we exist to serve customers. Continue Reading…

Packaging Solutions

Packaging on the rise for Christmas

December 14, 2015
Christmas Packaging

Packaging plays a pivotal role in the season of giving

Across the world, Christmas has been hailed as the Season of Giving. Commercial and materialistic as this may have transformed the real message of Christmas, it is still a major engine of change for the world economy. When the gifts that are given are physical and tangible, it becomes inevitable to pack them in some form of paper or board that is attractive, creative and functional. Continue Reading…

Packaging Solutions

Secrets of Luxury Packaging

December 7, 2015
Matryoshka experience of packaging

Great Packaging should be a Russian Doll experience… fun, exciting and brimming with a mix of curiosity and suspense

In the white noise of supermarket shelves, a thousand brands compete for customer attention. The objective of every design, every packaging is to help sell the product. But quite often, the subtle signs of a great product is cluttered in the excessive information that is presented in the package. Those who work with Luxury Packaging, know its many decluttering nuances – and today, premium brands like Apple have brought this luxury packaging secret to the masses.
Continue Reading…

Bell Official

The history of Touch Technology

December 5, 2015
Hansen Writing Ball and Remington no 1 typewriter

The Hansen Writing Ball and Remington no 1 typewriter were the first devices that allowed “Printing on-demand”.

Touch Technology” as we define it today seems to disconnect itself from the history of type. However, it is vital to recognise the crucial role that the humble (and now-obsolete) typewriter played in the evolution of today’s touch input technologies. For the first time in mankind, since physically inscribing on rock or parchment, a machine with a predefined set of alphabets could “write” or print on-demand. Continue Reading…